UnCovered with J. Cole

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In case you didn’t know, we were the first to put J. Cole, a young kid from Fayetteville, North Carolina that scored a deal with Jay Z in New York City and had the support of an entire generation, on a magazine cover. Just before his debut album, Cole World: The Sideline Story, hit stores, we shot the Roc Nation rapper in all black—meaning business. Since then, he’s added a platinum plaque to his resume, sold out Madison Square Garden—not just the theater, either—and sold out an international tour. Nailed it.