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The Billionaire Boy’s Club and Ice Cream store served fans of music icon Pharrel and fashion visionary Mark McNairy’s collaborative tonal blue take on the timeless Timberland boot. Following the success of previous work with McNasty’s Bee Line label and Timberland, the trio of creativity entities brought the latest blue boot exclusively to Soho, New York City. Despite sweltering hot temperatures people lined up and copped the visually cool winter ready shoes. For those keeping track, Bee Line has now produced in tandum with BBC and Timberland the Grass, Honeycomb, Red and Blue variations of a 6 inch boot steeped in culture and history. Check out a look at what went down release day at the Billionare Boys Club Soho spot in the Branded episode above.