Cam’ron Will Release His Own Brand of Cereal in Bodegas Across NYC

We Really Mean It. 

Cam’ron is at it again. From capes to ebola masks, the Dipset don continues to push the envelope and venture outside of music. Tomorrow (April 10) in collaboration with Virgin Mega, Cam will be hiding several boxes of his “Killa Crunch” brand cereal in various bodegas across New York City. Finding the collector’s item will be a scavenger hunt of sorts, with the locations of the NYC bodegas carrying the cereal boxes discoverable through searching the #KillaCrunch hashtag via Twitter and Instagram.

Each box will feature a fill-in-the-blank game called “U Mad (Lib)?”,  as well as a “Dumb Smart” crossword puzzle inspired by the lyrics of Cam himself. Each box will contain a special edition Killa Crunch tee shirt, and some will even have a 100 dollar bill. That’s right $100, sitting right on your bodega shelf.


For those who don’t get a chance to nab a box tomorrow, you’ll get a second chance through Virgin Mega’s app. Killa Crunch will become available on Monday, April 13 at 4PM EST via the Virgin Mega app. The app will allow users to wait in a virtual line for an opportunity to get this must-have collector’s item.  Download the Virgin Mega app from Apple’s App Store and the Google Play store for your chance to get your own Killa Crunch.


Khari Clarke will be blasting “I Really Mean It” in his Cam’ron Cape while eating Killa Crunch in the near future — but for now you can find him on Twitter (@KINGCLARKEIII).