Maybe you’ll love me when I fade to BLAK…
We all remember Rocawear clothes from when we were younger. The celebrated brand is making a big come back in a huge way. Here’s a new video for the Spring Collection from Rocawear BLAK, their new prestige line.
This past year, Rocawear had announced that Brooklyn rapper Fabolous would be the face of the new multi-media marketing campaign. Today, they released the new campaign video, which has a nice cameo featuring up and coming New York artist Dave East.
Rocawear BLAK is an evolution of the famed brand. It was inspired by today’s street wear, music, and popular culture. The target consumers are style-conscious young men.
Given the brand’s roots in music, Fabolous was an excellent spokesperson for the line. Anything that catches your eye in the video above can be bought at a department store near you.