In preparation for tonight’s official homecoming
LeBron James is a Cleveland Cavalier. Many thought they’d never read that again anywhere, but it’s happening, and it’s a pretty big deal. That sentiment is shared by Nike, who unveiled LeBron’s newest ad spot, “Together,” earlier today in celebration of tonight. The Cavs are one of the final teams to play their first game of the 2014-2015 season (some teams have already played two games), but you know what they say about saving the best for last. It’s the league’s biggest storyline in decades, coupled with the biggest athlete the NBA has to offer. Tonight will be special for several people, especially Cleveland residents. Experience what they’re about to in the above clip.
“This time, it’s bigger than basketball”