Black Girls Run! founders Toni Carey and Ashley Hicks.

Black Girls Run! founders Toni Carey and Ashley Hicks.

Dark and Lovely has partnered with Black Girls Run! for the Preserve the Sexy Tour dedicated to promoting health and beauty.

“We are thrilled to partner with Black Girls RUN!” said Mezei Jefferson, Director of Education for SoftSheen-Carson. “Many women use their hair as an excuse for not exercising, but we believe you don’t have to sacrifice a workout to keep the style that you love.”

The tour conference is open to runners of all levels and will feature coaching sessions on running anatomy, form and muscle assessment from trained experts, followed by a fitness party.  At select stops attendees will get the chance to sample Dark and Lovely products and receive hair maintenance tips  as well as one-on-one hair consultations from the company’s style squad.  In addition to the tour the pair have the Sweat with Your Sole Conference and Race Weekend.

Dark and Lovely has also developed a line of products to help keep hairstyles in order called Anti-Reversion. One of the products includes the Edge Sleeker, which keeps them smooth for up to 8 hours.

Jefferson said “We’re excited to use this platform to educate women on caring and styling their hair – whether curly or straight – for fitness.”

To register for the Preserve the Sexy Tour visit

Upcoming Black Girls RUN! Preserve the Sexy tour dates:

  • April 12 – New Orleans
  • May 3 – Charlotte
  • June 7 – Philadelphia
  • June 21 – Washington, DC
  • July 12 – Houston
  • August 9 – Atlanta


Chris M. Garner (@napturallychris)