unnamedYou ain’t Bout That Lyfe…

The ‘Bout That Lyfe’ campaign started some time ago when creative designer ThinkFreeC of Lyfestyle wanted to bring a new experience to his customers with his clothing brand, which is worn by Fabolous, Jim Jones, and other celebs.

Co-signed by DJ Self and MTV’s Rob Marksman, the ‘Bout That Lyfe’ movement started with a t-shirt but now it’s become something bigger with the anthem from Scholarich Music Group’s Chewy Garcia.

The idea of the video was to capture the various cultures of Clinton Hills, Fort Greene, Bed-Stuy, Brownsville, and East New York in Brooklyn. You’ll get a quick glimpse of what a real Brooklyn lifestyle consist of. SMG is preparing Chewy’s EP ‘Fat Kid Rules The World’ but in the meantime, find out why Chewy is ‘bout that lyfe.’

-Danny McLean (@kingdvnny)