Konshens continues to dominate as dancehall’s leading force crossing over into the mainstream in the past year. The Jamaican star’s voice shines bright on Bacardi’s latest “Break Free” commercial, airing across the nation. The track “Front of the Line”(also featuring vocals from Trinidadian soca artist Machel Montano) is by heavyweight producers Major Lazer, who have collaborated with the spirits brand for “The Sound Of Rum” campaign.