The history of G-SHOCK dates back to 1981 when Casio’s head engineer Kikuo lbe, formed a special project team with other members in order to create a unique and resistant watch design. They began targeting a concept for devices that were water and shock resistant with a 10-year battery life.

After months of development and over 200 experimental prototypes, in 1983 the first G-SHOCK was launched called the DW5000. Throughout the years the brand continued to uphold the signature look while developing a functionally advanced and durable design. The brand’s concept was to create a structure that remains unchanged but invincible.

With over 30 years in the game, these watches have had their rise and influence in the Hip-Hop community. Some of our favorites have been seen sporting the brand from Lil Wayne, to Kanye West, Pharrell, Fabolous, Teyana Taylor and more.

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Read further on G-SHOCK’s founder and upcoming brand releases in the exclusive interview below!

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[Photo: Alexis Nadira]

Q: When and where was the brand developed?

Kikuo Ibe: In Japan, 1983 under Casio

Q: What inspired the brand?

A: When my watch broke on the way to work, I was inspired to build a tougher one

Q: Where is the name derived?

A: Gravitational shock

Q: How do you feel the brand has impacted society?

A: It has helped people with tough jobs like workers in construction and athletes in extreme sports

Q: How do you feel the brand has been impacted by the Hip-Hop community?

A: I never expected that it would influence Hip-Hop but it opened a field of collaborations and endorsers like Pharrell whose influence created more media attention

Q: What’s to come with G-SHOCK?

A: The metallic color way in September, and the vivid color way in October, along with a dark metallic Women’s S-Series Collection.

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Q: Which designs are the most popular?

A: Square Face DW5600 and DW6900 series

Q: Where are the pieces commonly sold and what is the average price range?

A: Our website, and major retailers like Macy’s. The average price points are between $100-$150 USD