This March will see French footwear brand , PIOLA, release the first model of a co-designed collection with NYC sneaker legend, Bobbito Garcia. As one of the brand’s most prestigious projects since launching, the Por Fin is birthed from a 12-month design and production process and comes as a major reference to US sneaker culture.
While Bobbito Garcia is widely known for setting up basketball competitions throughout the Manhattan streets; he is highly regarded as an emblem of the New York sneaker culture, having authored the biblical sneaker handbook “Where did you get those? New York city’s sneaker culture 1960-1987.”
His work has since launched worldwide, making him a recognizable name among sneaker lovers everywhere. Bobbito Garcia is also the founder and former host of the “It’s the shoes show,” where he interviewed American celebrities about their personal sneaker collection.
The common vision of Piola and Bobbito was to combine the iconic New York’s 70’s culture background of Bobbito with the innovative development project Piola is setting up through high end manufacturing.
A unique retro pair of kicks revisiting the 1970’s silhouette and premium craftsmanship will be exclusively distributed in the iconic sneaker and concept stores of the place. The artistic stamp of elegance from Piola is easily identified on the outsole through the colorful blue insert and clean lines, while enhanced with a distinguished finishing touch from Bobbito on the stretched tongue and upper mold. The model is available in both men’s and women’s sizing.
“I named the first model for my Piola collection ‘Por Fin’ because in Spanish it mean ‘At Last.’ I’ve been drawing sneakers and logos since 1980 when I was in high school, and started customizing/accessorizing my shoes even before that,” notes Garcia. “In the last 10+ years, I’ve been blessed to do collabs with the top brands , but those have always been me putting my spin on an already iconic silhouette. Piola is very creative artistically/socially and has given me the opportunity to start from scratch, and working with them was beyond a thrill because I respect their ethos, from transparency to creating a fundamental innovation in economic development in Peru to helping independent farmers source natural rubber. They’re fresh and promising. I’m experienced and still hungry to be unique and creative. We’re a good union of minds! And something like this in my sneaker career has been a long time coming . “
This exclusive model will drop globally on March 25 through premium retailers, including Extra Butter in New York City.