Steve Caballero, Syd Tha Kyd, Lizzie Armanto, Henry Rollins, Jay Howell, Natalie Westling and Wade Goodall Showcase Spring 2016 Sk8-Hi Offering
Cypress, CALIF. (January 19, 2016) – 2016 marks the 50th anniversary of the original action sports footwear and apparel brand. In honor of this fete, Vans commemorates the Sk8-Hi, the iconic style that carries the progressive and storied history of the Vans brand down to its sole. The Sk8-Hi is admired by many for its simplicity and its ability to be worn across a range of cultural influences. To showcase the Sk8-Hi’s depth, Vans partners with a roster of icons to tell the story of the Sk8-Hi and its impact on expression.
Marked with Vans’ coveted Sidestripe, the Sk8-Hi was first seen on the streets in 1978. Its introduction marked a milestone in footwear as the first high top designed by skaters for skateboarding. With its core deeply rooted in action sports, the Sk8-Hi has since been embraced by communities within music, fashion and art, and has grown to represent the creative cultures and personalities of the past, present and future.
Vans brings together skateboarding legend, Steve Caballero, Grammy nominated artist Syd Tha Kyd, Vans skate team rider Lizzie Armanto, punk rock icon Henry Rollins, celebrated artist and animator Jay Howell, international modelNatalie Westling and professional surfer and Vans team rider Wade Goodall to help tell the unmatched history of the Sk8-Hi. Vans artfully captures intimate moments with each ambassador and their deep connections to the Sk8-Hi while showing the time-tested function and personal style capabilities the silhouette represents.
Together these iconic personalities embody the rich heritage of the Sk8-Hi silhouette and the evolution of the Vans brand:
- A look to the storied past of the Sk8-Hi, Steve Caballero showcases his unique technique at the historical Del Mar Skate Ranch in the ‘80s. The Sk8-Hi brought functional footwear to the forefront for skateboarding and provided an opportunity for skaters to customize their style in and out of the skate bowl.
Coming off her first Grammy nomination and widespread acclaim for the album release of #EgoDeath, Syd Tha Kyd of neo-soul R&B group The Internet, takes center stage on tour serenading the crowd. Moments between performances and tour stops capture Syd’s androgynous style and versatility of the Sk8-Hi to be worn on and off the stage.
Honoring Vans’ dedication to skateboarding, Vans skate team rider Lizzie Armanto rides the legendary skate grounds of Santa Monica, California. Armanto represents a new generation of skateboarding and helps to blur the lines between genders having won nearly every women’s skate contest she enters and making her debut in Vans’ feature length skate video, Propeller last year.
Join Vans as we dedicate 2016 to the Sk8-Hi, the silhouette that remains an inspiration for reissues and updated renditions each season and a catalyst for self-expression within personal style, action sports, art and function for all modes of creativity. Shop Vans Sk8-Hi’s in-stores and online now at: vans.com/sk8hi.
via: Press Release