Apparel and footwear idea house Concepts posted up on 225 Hudson Street, and provided the “Freebandz” gang with some quality gear and a taste of the Dirty Sprite ambiance.

Collaborating on a set of graphic T-shirts, Concepts was able to produce an apparel offering to coincide with the sale of physical copies of Future‘s new album, Dirty Sprite 2. The man known by many as Future Hendrix also made a quick appearance, snapping a few pictures with fans and signing copies of his latest work, which is expected to debut at #1 on the Billboard 200 this weekend.

Future enthusiasts came through to a line that spanned around the block, and a few Concepts employees adorned in white lab coats milled around in front of the store and anticipated the arrival of one of rap’s current icons. An ice cream and Sprite concoction was provided to fans that purchased the physical form of DS2.

We were able to get the lowdown on the project from the general manager of Concepts Deion Point, so check out the Future-themed new episode of Branded.