Kenneth Cole is officially one of the first fashion designers enter the  smart watch game with a starting price of $150.

The all new “Kenneth Cole Connect”  fashion smart watch features bluetooth technology and allows consumers to “Be Smart with Their Time.” The smart watch will be featured in 12 styles for both men and women and includes app-enabled functionality which alerts users of incoming calls, texts and calendar events. The smart watch made its debut at the illustrious Baselworld, a conference showcasing international watches and jewelry. Kenneth Cole discussed his excitement about the new product, “As a designer, I always try to give customers what they want but in a way that they don’t necessarily expect it. Wearable technology is one of the fastest growing fashion categories today and I am excited to be on the forefront of embracing this platform.”

 

-Nishat Baig