Is there anything Blake can’t do? Other than shoot free throws?

Blake Griffin is a man of many basketball talents–we knew that from when he was drafted with the #1 pick in the 2009 NBA Draft–but who knew he was a poet, too? In Vizio’s newest advertisement campaign, they’re featuring Blake Griffin: spoken word extraordinaire, in a series of witty and hilarious new performance pieces. You can watch the first one above, titled “Mouthguard,” and take look at the rest of them below. How is Vizio managing to tie in Blake Griffin talking so greatly about such minute, inconsequential every day items? With their new slogan, of course.

See the beauty in everything.

It’s quite brilliant actually. Watch, laugh, and enjoy.