Nike is looking to reshape your retail experience with the upcoming launch of their NikeLab stores. Each NikeLab location is a carefully curated retail space, designed to encourage interactivity, exploration — and of course provide merchandise for consumers. The unique retail locations feature a collection of sneakers and apparel that is specific to the NikeLab initiative’s mission of combine sports and style. The store’s apparel include a series of vibrant camo jogging suits , and the sneakers consist of a variety of Nike Tiempo 94 Mids in an array of colors as well as Nike’s newest offspring, the Free Mercurial Superfly HTMs. They will also offer capsule collections from designers like Jun Takahashi of UNDERCOVER which will be exclusive to NikeLab.
NikeLab will fuse physical retail, online commerce and digital engagement environments to provide customers with Nike’s innovative expressions. According Nike Inc.:
NikeLab is a place to showcase how Nike interacts and collaborates with other innovators as part of its larger journey of exploration. Offering expanded access to Nike’s most anticipated and surprising products, NikeLab broadens the experience to global communities through the digital space. Designed to be a retail destination that serves to spark consumer discovery in new and unexpected ways, NikeLab will present a curated collection defined by product never before imagined paired with new variations of our celebrated performance styles
NikeLab is set to open a location in 6 cities — New York City, Hong Kong, Paris, London, Shanghai, and Milan tomorrow. Find the location nearest you here, and check out a video on what to expect below.
– Khari Clarke (@KINGCLARKEIII)