Kentucky bourbon brand Jim Beam recently kicked off their new campaign and in doing so, the brand announced bourbon loving actress Mila Kunis as its new face.
The company recently sent out this tweet: “Look who just joined the Beam family. #MakeHistory.” Along with the tweet, Jim Beam posted Kunis’ first photograph for the Make History campaign.
Senior vice president and chief marketing officer at Beam Inc. Kevin George spoke highly of Kunis in a statement saying, “Mila’s love of bourbon, her appreciation for the authenticity of our brand, her warm personality and her global relevance to our Make History campaign make her the perfect partner.”
Mila seems equally excited about her new venture.
“As a fan of bourbon and a huge proponent of making history, I am thrilled to be the newest member of the Jim Beam family,” Kunis said.
Well, we’ll drink to that. Congrats Mila!
-Erika Benton-Martin (@leftcoast_rika)